It’s important to gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice or whatever fits your website. So, if you’re looking to improve SEO performance, SEM performance or just your overall BHS Links user experience, increasing your website speed is a great place to start. As you develop your keyword strategy, you’ll want to do a fair amount of research.
What’s the easiest thing someone can do to boost their SEO?
But as easy as they are, they can have a significant impact on your search engine rankings – whether it’s directly or indirectly. So use these tips to get the most out of your SEO efforts and improve Google rankings. That’s why it’s crucial to keep a close eye on the competition and one up all of their strategies to improve Google rankings. This includes monitoring the keywords that they rank for, and re-engineering your own content to challenge them. So you’ll need to create better, more informative content than your competitors using the same keywords they’re using. Catering to these voice searchers will give you more visibility in voice search results and drive traffic to your site.
Webmaster Tools is the Ahrefs’ free alternative to their own SEO suite. Although it doesn’t provide as many tools as its paid counterpart, it’s still one of the best free SEO tools on the market. Google Search Console also helps you check your site’s Core Web Vitals issues for both desktop and mobile devices. You can check which pages have a poor score and which pages need improvement.
Monitor and Analyze Your Results
Header tags (H1, H2, H3) are a great way to structure your page and make it easier for users and search engines to access information. If you include alt text with your images, you will share more information about your content with Google, which might result in better rankings for your images in search. To rank well for specific keywords, your content must align seamlessly with the search intent behind those keywords. If your content doesn’t directly address what users are searching for, then search engines like Google won’t consider it a relevant result. Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords. These blog posts about marketing strategies would be referred to as “spoke” content.
Always make sure to use keywords in their grammatically correct form. We recommend that you choose a relevant primary keyword for each page. If your content provides more value than competitors’, Google has good reason to rank it higher. It can also boost clicks and conversions by aligning with what users expect to find. Boosting existing rankings tends to be quicker and easier than establishing new rankings.
Nowadays, you no longer need to be guilty of keyword density just so that Google will grasp what your page is all about. By structuring your data, you make it easier for search engines to deliver relevant information to users directly in the search results. With that longer-term effort in mind, today we’re taking the next step toward continuing to surface more high-quality content from the web. This includes improvements in Search ranking, easier ways for people to provide direct feedback, and greater transparency around how Search works.
- One way to optimize for local SEO is by using tools like Listing Management to manage your online business listings and monitor your local search performance.
- A strong GMB ranking significantly affects a business’s visibility, leading to increased customer traffic and engagement.
- Here’s a great web page example where Panda might be triggered due to there being little to no page content.
- Having penalties means your website could no longer be listed, and or your ranking has dropped.
If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. If you’ve just launched a new SEO campaign, you’ll probably naturally be checking your rankings frequently. Checking on a bi-weekly basis should allow you to keep up-to-date with minor changes while giving you enough time to focus on other SEO tasks. This is generally part of the package of targeting seasonal keywords. You may notice them climbing back up the rankings when the season comes back around again.