However, if you’re using WordPress, you can use a plugin like Yoast SEO to create both a robots.txt file and sitemap easily. If it’s not currently mobile-friendly and you know that a good number of your visitors are on mobile, then you should probably hire a developer to tackle that problem. Check the mobile-friendliness of your website using Google’s Mobile-Friendly Test tool. For this, I find it useful to sketch out the flow of a website so I can see what’s important and what isn’t. It checks every page on your website for over a hundred predetermined SEO issues.
For each of the ranking components that we analyze, we then provide specific action items to fix what’s wrong, along with industry best practices to help you on your way. You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. For example, a well-optimized blog post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results.
Off-page SEO audit
Although as I mentioned before, I recommend updating any internal links to point to the new page. …I’d still recommend updating any internal links to point directly to the new URL. The Seobility SEO audit highlighted a number of problems with this site’s internal link structure. Remember this alt text will also be the anchor BHS Links text for your featured images.
Embeddable Audit Tool
Key insights were placed prominently to meet user expectations immediately. Outdated and irrelevant articles were removed to eliminate clutter and improve the overall site quality. For content with potential, we updated facts, statistics, and examples to ensure relevance and accuracy. This helped align the content with both user needs and search engine requirements. The first step we took was a thorough backlink audit to identify the toxic links that triggered the penalty.
- In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings.
- Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more.
- Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile.
- It means that some or all of your site won’t be shown in Google’s search results.
Website crawlers mimic the way Google might crawl your website following the sitemap.xml or by crawling from link to find and analyze each page on your website. Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores). With an audit, you set yourself up for success by creating check-ins and active processes that help you improve. Ask yourself where you could build out more content across the board.
